I approach SEO with a framework that starts with a technical audit to identify crawl issues, page speed, and mobile responsiveness. Once the technical foundation is solid I build a keyword map based on Dubai and UAE search intent, then create optimized landing pages that directly target revenue generating terms. Off page work focuses on high authority backlinks, local citations, and digital PR that improve trust signals. The goal is not just rankings, but consistent traffic that converts into leads.

Running ads is easy, running profitable campaigns is not. My PPC strategy starts with deep keyword research segmented by buyer intent, then structured campaigns with tightly themed ad groups to maximize Quality Score and reduce CPC. I build conversion focused landing pages to match the ad intent which increases relevance and lowers wasted spend. Every campaign is optimized weekly based on performance data, with negative keyword updates, ad copy testing, and bid adjustments to make sure each dirham delivers maximum return.

My social strategies combine organic and paid. On the organic side I map content pillars that speak to your customer’s journey from awareness to decision, making sure every post has a role in driving action. On the paid side I run precise audience targeting using interest layers, lookalike audiences, and retargeting flows. This ensures your brand stays in front of decision makers at the right time. For UAE clients, I adapt content formats to platform specific engagement, like Instagram reels, LinkedIn thought leadership posts, or TikTok short form content.

Email is about segmentation and timing. I build customer journeys with tailored sequences: welcome flows for new leads, nurture flows for warm prospects, and re engagement flows for dormant customers. Every campaign is A/B tested for subject lines, CTAs, and design to improve open rates and click throughs. I rely on behavioral triggers like site visits, abandoned carts, or lead magnet downloads so emails land when prospects are most likely to act.

WhatsApp is a high response channel in Dubai and the UAE, but it only works when it is done strategically. I create broadcast lists segmented by customer type, automate follow ups with pre built templates, and integrate WhatsApp with CRM systems for smooth lead management. The key is balancing automation with personalization so customers feel engaged rather than spammed.

My lead generation systems are multi channel. I create optimized landing pages tied to PPC campaigns, use LinkedIn outreach combined with automated workflows, and build retargeting loops that bring back interested visitors. Every funnel is designed to qualify leads before they reach you so you spend less time chasing and more time closing. Tracking and scoring is built into the process so you always know which campaigns are feeding your pipeline.

For Dubai and UAE businesses visibility in maps and local search is often more valuable than national rankings. I optimize your Google Business Profile with accurate data, service area targeting, and keyword enriched descriptions. Reviews are managed and encouraged through smart follow ups. I also build local citations and geo targeted landing pages that strengthen relevance. This helps you dominate “near me” searches and capture high intent local traffic.

I use CRO frameworks that rely on both analytics and user behavior tracking. Heatmaps, session recordings, and funnel analysis help me pinpoint exactly where visitors drop off. Based on this data I redesign page layouts, streamline forms, and simplify navigation. Every change is tested with split testing so improvements are backed by data not assumptions. This ensures your existing traffic converts at the highest possible rate.

Automation saves time but only if the workflows are smart. I build AI powered sequences that connect lead capture forms, CRM systems, and email or WhatsApp follow ups. For example, a PPC lead filling a form can be instantly sent a personalized email, added to a WhatsApp drip, and flagged in your CRM for sales to follow up. These automations ensure no lead slips through the cracks and your pipeline moves faster without manual effort.

I set up tracking with Google Analytics 4, Tag Manager, and custom event triggers so you get clear visibility on conversions and user behavior. Dashboards are built in Google Data Studio or Looker Studio with real time reporting. Instead of vanity metrics I focus on KPIs like cost per lead, lifetime value, and ROI by channel. This gives you clarity on what is working and where to scale.